In 1995, Lane Bryant began a transformation of the brand and has since become the plus-size industry leader, acknowledged for having a positive influence on the way women feel about their bodies. In February 2000, Lane Bryant launched a sensual line of intimate apparel and held the first lingerie fashion show for plus-size women. The event was widely acclaimed and created millions of impressions in the press. In 2004, Lane Bryant partnered with Ford 12+, the plus-size division of Ford Models, in a nationwide search for the next plus-size supermodel.
Lane Bryant has earned strong brand loyalty from customers. Continual updates and a fashion focus keep Lane Bryant competitive with other fashion leaders, regardless of size focus.
Cacique plus size intimates are a Lane Bryant exclusive and are famous for the fit solutions and fashion styling they offer in bras, panties, sleepwear and more