Lane Bryant is a division of Charming Shoppes, Inc., a company with a long history of providing quality fashions for women.
Lane Bryant is the most recognized name in specialty plus-size clothing, with an emphasis on fashion—not merely size. Lane Bryant stores carry apparel for women in sizes 14 to 28 as well as limited styles in petites (14P to 28P) and tall (14T to 28T). Lane Bryant is 100% private label and offers the latest styles, fabrics and accessories.
In 1995, Lane Bryant began a transformation of the brand and has since become the plus-size industry leader, acknowledged for having a positive influence on the way women feel about their bodies. In February 2000, Lane Bryant launched a sensual line of intimate apparel and held the first lingerie fashion show for plus-size women. The event was widely acclaimed and created millions of impressions in the press. In 2004, Lane Bryant partnered with Ford 12+, the plus-size division of Ford Models, in a nationwide search for the next plus-size supermodel.
Lane Bryant has earned strong brand loyalty from customers. Continual updates and a fashion focus keep Lane Bryant competitive with other fashion leaders, regardless of size focus.