8665 NW Prairie View Road
Glendale, WI 53217
Parking is available directly outside the north and south entrances of the building.
Monday - Saturday: 9:00 AM - 9:30 PM
Sunday: 10:00 AM - 7:00 PM
Dick's Sporting Goods' mission is to be the #1 sports and fitness specialty retailer for all athletes and outdoor enthusiasts.
The year was 1948. Eighteen-year-old Dick Stack was an energetic salesman at a small Army and Navy store in Binghamton, New York. One day, the storeowner asked Dick, an avid fisherman, if it would be a good idea to sell fishing gear in his shop. Dick offered to develop a plan.
After working tirelessly on a business plan over a succession of sleepless nights, Dick nervously approached the owner with his vision. The response was stinging. Dumbfounded, Dick was told that he didn't know what he was doing and "would never make a good merchant."
That evening, frustrated and dejected, Dick retreated to his grandmother's home. She listened quietly as he recounted his story. When he had finished, she rose silently and went to the kitchen. Removing the lid from her cookie jar, she extracted $300 of her hard-earned savings and pressed the bills into Dick's hand. "Dick, always follow your dreams," she advised.
With his grandmother's $300, Dick opened a modest bait and tackle shop in Binghamton. By 1958, at the urging of his loyal customers, he expanded his product line to include much of what you'll find at Dick's Sporting Goods today.